Key Responsibilities:

• Content Creation & Capture:

• Capture high-quality photos and videos at events and programs to share on our social media platforms.

• Collaborate with members to create engaging TikTok content highlighting our community and events.

• Manage production teams onsite, capturing content 

• Content Management:

• Repost quality content we are tagged in on our social media channels.

• Develop and maintain a social media monthly calendar to ensure timely and consistent content posting.

• Create and schedule posts for LinkedIn, Instagram, Facebook, and TikTok.

• Setup TikTok shop

• Community Engagement:

• Actively engage with our audience by liking posts, commenting, and responding to messages.

• Monitor social media channels for mentions and opportunities to engage with our community.

• Respond to DMs and involve appropriate parties 

• Platform Development:

• Develop and manage our TikTok account, creating strategies to grow our following and increase engagement.

• Stay up-to-date with the latest social media trends and platform updates to ensure our strategy remains relevant and effective.

• Analytics & Reporting:

• Track and analyze the performance of social media campaigns and posts.

• Provide regular reports on social media metrics, insights, and areas for improvement.

• Collaboration:

• Work closely with other team members and departments to ensure a cohesive and unified brand message.

• Assist in the planning and promotion of events through social media channels.

Qualifications:

• Proven experience as a Social Media Coordinator or similar role.

• Excellent knowledge of LinkedIn, Instagram, Facebook, TikTok, and other social media best practices.

• Strong photography and video skills, with the ability to create compelling visual content.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and meet deadlines.

• Passion for tennis and a deep understanding of the Black community and culture.

• Creative mindset with a strong eye for design and attention to detail.

• Familiarity with social media management tools (e.g., Hootsuite, Buffer) is a plus.